Recom is a managed service provider in Bangladesh that has been serving some of the biggest companies of the country. They are a firm that aims to give back the time and resources that CXOs have to invest in the small everyday tasks by taking over on business processes such as payroll and fund management.
Recom's visual brand identity went through a massive refresh (link to full Brand Identity Refresh case study here) and focused on displaying their core competencies and strengths. The discovery led to the answer that their core strengths are industry expertise, transparency, and accuracy. This needed to be reflected on their website as well as Recom wanted to establish themselves as the go-to consultants for payroll and fund management services. To do this, they had to attract the attention of polished professionals from the biggest companies, making their website one of the most important assets.
The website’s visual identity was designed to reflect the core competencies and strengths of the brand. Through the discovery process, key attributes such as industry expertise, transparency, and precision were identified. To convey these values, the color palette was selected based on their new brand identity. Clean geometric elements were integrated throughout the design to create a sense of stability and dependability, reinforcing the message that clients can rely on the brand with confidence.
